This is the Brand Africa® Project . It is a ‘whole-of-Africa’ initiative working from outside Africa which drives a programme of experiences that connect commercial and social enterprise to bring about the integration of Africa in the global commercial arena.

Our purpose is to inspire possibility; connect that possibility with opportunity and cultivate a sustainable momentum of reality.

Brand Africa® provides a broad, accommodating platform for invention that promotes the possibility of all things African and challenges the possibilities of Africa in all things.

53 factor

Brand Africa® uses the number of countries in Africa [53] and multiples thereof to create a simple formula.

This consistently represents the entire continent and reinforces our objectives in all activities.

By participating in Brand Africa® activities organisations elevate their involvement and support from an otherwise singular or partial association, to a ‘whole-of-Africa' proportion.

This is the Brand Africa® ‘53 Factor'.

4 Services

Through our capacity of creative expertise we deliver compelling African brands and help develop a stronger understanding of what an African brand can be.

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Can inspire many.
See how we can make this happen.

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1 Foundation

Servicing the sustainability of Africa through innovation.

Africa's profitability is one of the best kept secrets in today's world economy. Former UN Secretary-General
Kofi Annan

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